This comes in handy when pulling data from your favorite data connector at a weekly or monthly granularity because data would already be correctly aggregated at these levels. The Cognetik Cloud Connector does all the heavy lifting.
Here are the available Calendar options:
1. Standard - Uses Gregorian calendar (The first day of the week is Sunday, and months are determined by the calendar dates).
2. Retail - Uses the National Retail Federation calendar (The first day of the week is Sunday, but the months are defined by the 4-5-4 NRF calendar https://nrf.com/resources/4-5-4-calendar ).
3. Custom - Select the day the week starts (Very useful if the first day of the week is not Sunday. This option allows the user to define custom start days for weeks).