Frequently Asked Questions

Getting started with the Cognetik Cloud Connector, pricing, data security, platforms, and errors

Getting Started

How do I access the connector?

The connector is accessed from Tableau.

  1. Open Tableau.
  2. On the left-hand side, under 'Connect to a Server,' click 'Web Data Connector.'
  3. In the URL box, type
  4. After accessing the connector in Tableau, just click on the 'Don't have an account?' button, fill in the fields, click 'Sign Up,' and your account is created on the spot

Here’s an article with screenshots to help you access the connector.

What are the technical requirements to use the connector?

In order to use the connector, you need to have:

Which platforms are supported by the connector?

  • Facebook Pages
  • Facebook Ads
  • Google Ads
  • Google Analytics
  • Adobe Analytics
  • Kochava
  • Doubleclick
  • Bing Ads
  • YouTube
  • Google BigQuery
  • Search Ads 360

We are in the process of building new connectors, so make sure you subscribe to our newsletter to keep up with all of our updates.

If you'd like to create a connector for your data, let us know at

Do I need to link credentials every time I create a new connection?

You only need to link your platform's credentials once as they'll be saved for all subsequent requests to the same profile.

What are the connector's limitations?

Our connector has a 50k row limitation.

Other than that, since it acts as a pipeline between different platforms and Tableau, any other limitations you might encounter are related either to the platforms' API or Tableau.

Does the connector display data in real time?

The connector displays the data in real time, to the extent that the data source you use makes it available.

Pricing & Data Privacy

Is the connector free?

We offer a free (individual plan) along with paid plans. Visit our plan page for more information.

What's the difference between the free (individual) and paid plans?

In a nutshell, the free plan has a 50k/month row limitation and offers access to our existing connector list and support center.

For the paid plans, the Business plan offers up to one million rows per month, and the Enterprise plan offers up to three million rows of data per month. Depending on the plan, the following are included: Solution setup, onboarding and training, a dedicated account manager, priority technical support, and the option to create custom-built connectors.

For more information about the paid plans, please contact us at

Do you have any hidden fees for the free (individual) plan?

No, there are no hidden fees. The connector is absolutely free to use!

Why are you offering a free (individual) plan? Are you selling my data?

We're building these tools so that we can do our job better as an analytics services agency, and in the meantime, to help analysts and marketers do their job better.

We don't cache any of the data you pass through our connector, let alone store it or sell it in any way. The Cloud Connector is essentially a pipeline. It sends data from the marketing cloud platforms directly into Tableau.

Here's a blog post explaining why we decided to do this.

How does Cognetik make money?

We make our money by selling our products and analytics services to Fortune 1000 companies around the world. We help them enable the tools we build within their enterprises so they can extract transformational insights.

So, if one of our clients needs help with their dashboards, tag management solutions, A/B testing, funnel analysis, reports automation, or even training on analysis and implementation, our team of industry experts is there to help them.

The Cognetik Cloud Connector and Data Streams are just a few of the tools we built with our dedicated product & engineering team, but we have great products in the pipeline that we'll continue to launch and improve.

If you guys need help setting up Tableau dashboards, building measurement plans, doing analyses, or any kind of analytics engineering, let us know! We'd be glad to help!

Platforms & Errors

Where do I find the username and secret for Adobe Analytics authentication?

Log into Adobe Analytics, and click on the Account Profile icon> Edit Profile in the top right corner of the screen. Then, on the Account Information page under Web Services, you’ll see the Username and Shared Secret. If you can't find it, ask someone with Admin rights to give you access to Web Services.

Do I need to have an Adobe admin account to use the connector?

No. However, your Adobe account needs to be API-enabled by the account admin.

Here's a screenshot that should help your admin enable your Adobe account.

Why is it taking so long for my Adobe Analytics data to load?

This is related to Adobe's API, which is objectively slow. Feel free to write a message to Adobe’s Client Care and ask them to put more power behind their API.

Should there be a difference between the Adobe Analytics data in Tableau and the data in other Adobe Analytics reporting tools?

No, there shouldn't. The data comes from the same source and our tool acts like a pipeline that sends the data to Tableau without processing it so it should match 100%.

If it doesn’t match, it’s possible that Tableau may be aggregating data in a way Adobe is not. Try changing the way you pull data and make sure your queries match (date range, granularity, timezone, etc.)

Can I add my calculated metrics from Adobe Analytics to the connector?

Yes, you can add your custom variables in Tableau using Cognetik. Make sure the custom variable is shared with everyone in your AA account.

I can’t find certain metrics from my insights in your connector. Why is that?

The metrics you find in our connector are made available by the cloud data sources' APIs. We don't have control over these.

What do I do if I encounter an issue using the connector?

Feel free to contact us on our website through our chat box in the lower right corner. We'll get back to you in one business day.

Send us your error message, if that's the case, along with the specifics of your issue (screenshot of the complete query that generated the error) so we can replicate the error and troubleshoot it.