Account Report

Reporting data for engine accounts, including:

  • Performance metrics across all of an engine account's campaigns.
  • Configuration attributes for an engine account.

For more information about the metrics provided by this report, please refer to Search Ads 360 documentation.

Ad Report

Performance metrics and configuration attributes for ads. For more information about the metrics provided by this report, please refer to Search Ads 360 documentation.

Advertiser Report

Reporting data for advertisers, including:

  • Performance metrics across all of an advertiser's engine accounts and campaigns.
  • Configuration attributes for an advertiser.

For more information about the metrics provided by this report, please refer to Search Ads 360 documentation.

Ad Group Report

Performance metrics and configuration attributes for ad groups. For more information about the metrics provided by this report, please refer to Search Ads 360 documentation.

Ad Group Target Report

Performance metrics for ad group level targets, which include location targets, dynamic ad targets, remarketing list targets, and age/gender targets. Some targets are available only in specific types of engine accounts. For more information about the metrics provided by this report, please refer to Search Ads 360 documentation.

Bid Strategy Report

Performance metrics and configuration attributes for bid strategies. For more information about the metrics provided by this report, please refer to Search Ads 360 documentation.

Campaign Report

Performance metrics and configuration attributes for campaigns. For more information about the metrics provided by this report, please refer to Search Ads 360 documentation.

Campaign Target Report

Performance metrics for campaign targets, which include location targets (geo-location, proximity, and location extension) and remarketing list targets. Some targets are available only in specific types of engine accounts.

For more information about the metrics provided by this report, please refer to Search Ads 360 documentation

Feed Item Report

Performance metrics and configuration attributes for feed items (for example, site link, location, call or app extensions). For more information about the metrics provided by this report, please refer to Search Ads 360 documentation.

Keyword Report

Performance metrics and configuration attributes for keywords. For more information about the metrics provided by this report, please refer to Search Ads 360 documentation.

Paid and Organic Report

The paidAndOrganic report shows the search terms that either triggered your ads to appear on Google, triggered Google to display unpaid (organic) search results for your site, or both. The report only returns results if you have already set up the Paid and Organic report for the engine account you are reporting on.

For more information about the metrics provided by this report, please refer to Search Ads 360 documentation.

Product Group Report

Performance metrics and configuration attributes for product groups. Shopping campaigns use product groups instead of keywords to determine when to show ads. Product group reports differ from keyword reports in several ways:

  • Metrics automatically float from one product group to another as the shape of the product-group tree changes. For example, if an advertiser subdivides the "All products" product group into "Brand = X" and "Everything else", metrics will move from "All products" to the new child groups.
  • Only "Active" product groups are saved in Search Ads 360. Metrics are removed from deleted product groups and floated onto "Active" product groups.
  • Product group IDs may change even though the resulting tree is unchanged. For example, if an advertiser changes a product group setting to exclude it from bidding, the product group's ID will change.
  • Parent product groups show the sum of metrics from their child product groups.

For more information about the metrics provided by this report, please refer to Search Ads 360 documentation.

Product Target Report

Performance metrics and configuration attributes for product targets. Product targets were used by AdWords PLA campaigns to specify which products in a Google Merchant Center account should trigger Product Listing Ads (shopping ads) to appear in related searches on Google. Product targets and PLA campaigns have been replaced by AdWords Shopping campaigns. From DS, you can still request reports for historical metrics that were attributed to your PLA campaigns before the upgrade to Shopping campaigns.

For more information about the metrics provided by this report, please refer to Search Ads 360 documentation.

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