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Performance Custom

This report measures the efficiency of your Facebook Ads CPM (Cost per Impression) and the number of impressions. 

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Performance People Reached

This report measures how the Facebook audience is reacting to your ads. 

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Performance Amount Spent

This report measures the daily amount spent on your ads. 

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Demographic

This report measures your demographic, by Age and Gender. 

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Placement

This report measures the number of people your ads were served to, and the amount each ad costs daily. 

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